The Millennial generation will be the largest traveler population in history. The airline industry has the opportunity to become an “innovation orchestrator” that conducts the convergence of many technological forces.
The new generation of software will require open information flows and shared data. Creating an unbroken circle of data and information value based on the integration of people, processes, and relationships across new ecosystems will become the “holy grail” of smart systems.
Note to OEMs venturing into software: Those millions of lines of code are a whole different animal. They’re not a physical good like the things you know and build. They’re also not easy to create, price, sell, or support, and you’d better not confuse them with your existing business.