A new discipline that lies between the “fault lines” of existing disciplines – the convergence of design, strategy, and innovation processes.

Fundamentally, design is what drives the success or failure of any innovation model; any new product, service, or experience.  Thus, companies must envision the design role as one that enables business systems across every component: Ecosystem Relationships, Customer Behavior, Technology, Talent & Skills; Data & Content; Experience & Interactions.