Smart Systems are quickly becoming a massive, global digital nervous system connecting billions of people, tens of billions of devices, and trillions of data points through a network of unprecedented scale.

Identifying and defining distinct new Smart Systems growth opportunities is a challenging process. This is where traditional approaches to market definition and segmentation end, and real innovation begins. Understanding needs, usage, experience and buying behaviors in a networked context is key to creating and capturing value.

Smart systems design needs to transcend discrete product or service innovation. At Harbor, we help business developers and growth teams to creatively imagine fully developed systems and whole marketplaces.