Validate growth opportunities
No sector of the economy is immune to the expanding influence of digital technologies. While there may be similarities across sectors, each domain has its own needs and challenges that shape the way networked technologies add value.
Do you know where your organization should focus its resources?
Smart Systems are quickly becoming a massive, global digital nervous system connecting billions of people, tens of billions of devices, and trillions of data points through a network of unprecedented scale.
Identifying and defining distinct new Smart Systems growth opportunities is a challenging process. This is where traditional approaches to market definition and segmentation end, and real innovation begins. Understanding needs, usage, experience and buying behaviors in a networked context is key to creating and capturing value.
Smart systems design needs to transcend discrete product or service innovation. At Harbor, we help business developers and growth teams to creatively imagine fully developed systems and whole marketplaces.
IDENTIFYING NEW GROWTH OPPORTUNITIES
The worlds of sensors, controls, computing and communications are each changing rapidly, while at the same time converging into an entirely new smart systems competitive arena. The forces at work in these sectors make strategic decision-making extremely difficult. The velocity of change in the marketplace conspires with the number of variables in play to overtax many managers’ ability to make confident and informed decisions.
Which value elements in which segments will give us a sustainable advantage; which segments and opportunities should we focus on? Our methods and processes for helping clients identify new growth include:
- Market and Technology Assessments
- Innovation and Strategy Workshops
- User and Customer Field Research
- Competitor and Peer Analysis
Smart Systems and the Internet of Things are creating significant discontinuities in the marketplace. Knowing which segments, applications and use cases to focus on and which market relationships to create will be critical in today’s rapidly evolving marketplace.
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For 30+ years, Harbor Research has worked with clients on growth strategy and new business creation. At the core of Harbor’s approach is a deep understanding of core technologies, markets and business characteristics. We strive to generate deep insight into how emergent technologies drive value creation and competitive advantage in our clients’ businesses.
TECHNOLOGY DEVELOPERS AND SUPPLIERS
PRODUCTS MANUFACTURERS AND SERVICES