Develop go-to-market ecosystems
As the complexity of new systems increases, the number of stakeholders and diversity of interactions will create a “social system” of new and unfamiliar relationships. We call this phenomenon “strange bedfellows.”
Do you know which partners, alliances and relationships will help distinguish your offerings?
Businesses are coming to understand that the strategy of “command-and-control” alliances no longer works in our complex, interwoven digital economy. The era of “flying solo” is over.
The key to opening, accessing and leveraging new data applications is the formation of collaborative communities which bring complimentary systems, players and data streams together to benefit diverse users and stakeholders.
New digital and Smart Systems solutions will increasingly consist of coalitions of diverse self-motivated participants that pursue a common goal, not mere subcontractors tied to “command and control” schemes.
Smart connected systems will bend traditional linear value chains into “feedback loops” through which the heartbeats of connected products will continually flow back through the complex alliances between developers, partners, customers and people that use and support them.
Our methods and processes to support the development of demand creation, selling, channel relationships and go-to-market systems include:
- Go-To-Market Strategy
- Channel Design & Enlistment
- Ecosystem Design & Relationship Development
How can organizations turn its relationships, partners, and customers into contributors? How can we create distinct new offerings and unique customer experiences? What formal and informal relationships among allies will drive differentiation?
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For 30+ years, Harbor Research has worked with clients on growth strategy and new business creation. At the core of Harbor’s approach is a deep understanding of core technologies, markets and business characteristics. We strive to generate deep insight into how emergent technologies drive value creation and competitive advantage in our clients’ businesses.
TECHNOLOGY DEVELOPERS AND SUPPLIERS
PRODUCTS MANUFACTURERS AND SERVICES