Develop Go-to-Market Ecosystems
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Develop Go-to-Market Ecosystems

As the complexity of new systems increases, the number of stakeholders and diversity of interactions will create a “social system” of new and unfamiliar relationships. We call this phenomenon “strange bedfellows.”

 

Do you know which partners, alliances and relationships will help distinguish your offerings?

Businesses are coming to understand that the strategy of “command-and-control” alliances no longer works in our complex, interwoven digital economy. The era of “flying solo” is over.

The key to opening, accessing and leveraging new data applications is the formation of collaborative communities which bring complimentary systems, players and data streams together to benefit diverse users and stakeholders.

New digital and Smart Systems solutions will increasingly consist of coalitions of diverse self-motivated participants that pursue a common goal, not mere subcontractors tied to “command and control” schemes.

REPRESENTATIVE CLIENTS

Consulting | Develop Go-To-Market Services | Client Logos

CONSULTING AND RESEARCH CAPABILITIES

CAPABILITIES

Smart connected systems will bend traditional linear value chains into “feedback loops” through which the heartbeats of connected products will continually flow back through the complex alliances between developers, partners, customers and people that use and support them.

Our methods and processes to support the development of demand creation, selling, channel relationships and go-to-market systems include:

  • Go-To-Market Strategy
  • Channel Design & Enlistment
  • Ecosystem Design & Relationship Development

How can organizations turn its relationships, partners, and customers into contributors? How can we create distinct new offerings and unique customer experiences? What formal and informal relationships among allies will drive differentiation?

Harbor Research Consulting Services | Develop Go-to-Market Ecosystems

TECHNOLOGY SECTORS & INDUSTRIES

For over 35 years, Harbor Research has worked with clients on growth strategy and new business creation. At the core of Harbor’s approach is a deep understanding of core technologies, markets and business characteristics. We strive to generate deep insight into how emergent technologies drive value creation and competitive advantage in our clients’ businesses.

The “center of gravity” in the Enterprise will increasingly be driven by new sensing devices, edge computing capabilities and distributed intelligence. Higher bandwidth and reliable connectivity are key to many new business models. Embedded systems and connectivity technologies are enabling new innovations. Read more…

A new generation of high-performance network technologies—5G, time sensitive and new sensor networks—are unleashing an age of pervasive connectivity that is fostering entirely new modes of customer interaction and services. Realizing this potential will require new ecosystems and business models.  Read more…

Containerization is ubiquitous, languages are less important and microservices are available everywhere. All this changes how software is developed, but it also creates huge complexity. What new software opportunities are evolving in the market, what business models align with these growth opportunities, and how should software players organize their service and solution delivery?  Read more…

Smart Systems are creating new solution delivery modes that are turning manufacturers, and in many cases others along the value chain, into a new kind of application services business. First movers in asset management, security as a service, customer support innovation and more are locking down lasting positions in their industries. New data driven application solutions are disrupting virtually all sectors of the economy.  Read more…

New smart city technologies are showing promise in their ability to alleviate citizen and agency stakeholder pain-points, but the diversity of technologies and the number of applications and integration dimensions create numerous hurdles to adoption. While many cities are beginning to modernize, embracing technologies to improve their essential urban systems and enable more effective resource utilization is a complex challenge.  Read more…

The acceleration of smart systems and digital innovations is causing a revolution in industrial systems, machinery and resource-driven segments. New business models, unexpected category dynamics, and disruptive technologies are challenging long-held beliefs and outdated strategy assumptions. Companies need to creatively evolve their business models and value delivery schemes to respond to the ever-changing customer and competitor landscape. Read more…

Traditional power equipment manufacturers are facing new software and renewables competitors. Energy sector players need to step back and re-imagine solutions and re-think delivery models. Energy technology companies need to evolve their strategies to creatively leverage new software and data technologies which are forever changing the way solutions will be delivered and value is created.  Read more…

New mobility technologies are driving significant discontinuities in the vehicle, mobile equipment and transportation arena. Traditional vehicle manufacturers as well as construction, agriculture, mining, and material handing machine suppliers will need to define new mobility business models to leverage the diverse innovations invading these markets.   Read more…

The term “smart” implies intelligent, but you wouldn’t know it from today’s residential and consumer technology arena – a fragmented landscape full of narrow point-solutions, time-sink gadgetry, entertainment obsessions, and software/platform incompatibility. The next wave of “Smart Home” innovation needs to address the adoption barriers for smart interoperable systems.   Read more…

The retail and commercial services sector continues to be a highly competitive, low-margin environment where disruption has become the new normal. Battered by new online services, traditional bricks and mortar businesses search to balance their brands with new services, cross-channel interactions, and the impacts of digital technologies. Retailing needs to re-think how to design new modes of interaction with information-rich consumers. Understanding how Smart Services technologies can enable new customer experiences and achieve back office efficiencies will be critical.  Read more…

Smarter healthcare equipment and systems are becoming integrated with virtual digital systems. This allows the data from patient sensors, diagnostic machines and more to become an integral part of all healthcare information systems. Developing new ecosystems to create new unimagined capabilities for patient care and delivery is the first step towards new growth.  Read more…

All of the sub-systems in buildings—including power systems, HVAC, lighting, security, people movers, and more—produce data that has largely gone unharvested and under leveraged. Identifying and acting on new information-based services will create extraordinary business advantages for both established and emergent players.  Understanding how new digital building technologies are creating new “social” and data relationships between equipment suppliers will be key. Read more…

HOW TO WORK WITH US

Harbor Research works with clients to provide custom research and analysis on emergent technologies, as well as a variety of consulting services to help you navigate new growth opportunities. Simply contact us to set up a meeting and we would be happy to discuss your needs.