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Design products, services, business models

Developing new networked products, services and smart systems can be very challenging. 

Do you know how to create empathy with users and customers? Which technologies, applications, and use-cases to focus on? Which business models to pursue? Which relationships to create?


Understanding the customer experience through the user’s eyes enables a much deeper human-centered appreciation of how solutions align with needs and customer experiences. Engaging customers and partners in participatory design fosters an acute understanding of the impacts of compelling user experience and a deeper appreciation of the underlying technologies and systems that inform new distinct solutions.

Smart systems design needs to transcend discrete product or service innovation. Business designers and developers need to creatively imagine fully developed systems and whole marketplaces.

REPRESENTATIVE CLIENTS


Schneider

NEW PRODUCTS, SERVICES & BUSINESS MODELS


CAPABILITIES


As much as we would like to say there is a simple process and recipe to design and develop new smart systems solutions, the nature and complexity of the Internet of Things makes that impossible.  There is no one best way to move through an innovation process to design new systems. There are useful starting points and milestones along the way, but the innovation continuum for smart systems is best thought of as a group of overlapping stages of innovation rather than a sequence of orderly steps. 

Our methods and processes for designing and developing new products, services and solutions include:

  • User Journey Mapping
  • Customer & User Field Research
  • UI-UX Design
  • Industrial Design
  • Software Development
  • Innovation & Design Workshops

Embracing intuitive, iterative, and nonlinear product and services development processes is not an excuse to be undisciplined. Rather, it is an approach that is focused on exploration, discovery and creative human-centered design. Done right, the process should lead to unexpected concepts and ideas whose directions would be foolish not to explore.

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REPRESENTATIVE ARTICLES


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BACK TO CLIENT CHALLENGES

SECTORS


For 30+ years, Harbor Research has worked with clients on growth strategy and new business creation. At the core of Harbor’s approach is a deep understanding of core technologies, markets and business characteristics. We strive to generate deep insight into how emergent technologies drive value creation and competitive advantage in our clients’ businesses.

TECHNOLOGY DEVELOPERS AND SUPPLIERS


PRODUCTS MANUFACTURERS AND SERVICES



SEMICONDUCTORS & ELECTRONIC COMPONENTS
Semiconductor, display technology, and related electronic component manufacturers have enjoyed strong profits over the past few years. But with so much uncertainty ahead, where will players make their next bets? Which applications, use cases, and emergent opportunities should players consider? Learn More

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NETWORK EQUIPMENT AND SYSTEMS
A new generation of high-performance network technologies—5G, time sensitive and new field and sensor networks—are unleashing an age of pervasive connectivity that is fostering entirely new modes of customer interaction and services. Realizing this potential will require new ecosystems and business models. Learn More

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COMPUTING & CLOUD INFRASTRUCTURE
Cloud computing and new infrastructure automation tools are providing unprecedented computing scale. This will allow the capture and analysis of massive data inputs to inform new applications and services. Understanding user and customer needs and buying behaviors will be critical. Learn More

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SOFTWARE TOOLS AND APPLICATIONS
Containerization is ubiquitous, languages are less important, and microservices are available everywhere. All this changes how software is developed, but it also creates huge complexity. How should players organize offerings for diverse developers, subject matter experts, and business users? Learn More

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SENSORS & INTELLIGENT DEVICES
New sensor and intelligent device innovations are rapidly evolving from established and emergent players. Determining how to move these innovations from the lab to the market requires creativity, unorthodox thinking, and deep domain knowledge of emergent technologies and markets. Learn More

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INSTITUTIONAL INVESTORS



INVESTMENT FIRMS
Investment players need a new playbook that enables new innovation models. Smart Systems are changing how portfolios will be managed and how new innovation will be fostered. Venture capital and private equity firms must enhance their ability to simultaneously drive new innovations as well as profitable growth in their portfolio companies. Learn More

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MOBILE EQUIPMENT
New technologies are driving significant discontinuities in the vehicle, mobile equipment and transportation arena. Traditional vehicle manufacturers as well as construction, agriculture, mining, and material handing machine suppliers will need to define new mobility business models to leverage the diverse innovations invading these markets. Learn More

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HEALTHCARE SYSTEMS
Smarter healthcare equipment and systems are becoming integrated with virtual digital systems. This allows the data from sensors, diagnostic machines and more to become an integral part of all healthcare information systems. Players will need to better anticipate how these systems will inform new unimagined capabilities for patient care and delivery. Learn More

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INDUSTRIAL SYSTEMS & MACHINERY
The acceleration of smart systems and digital technologies is causing a revolution in the industrial machinery community. New business models, unexpected category dynamics, and disruptive technologies are challenging long-held beliefs and outdated strategy assumptions. Companies need to creatively evolve their business models and value delivery modes to respond to the ever-changing customer and competitor landscape. Learn More

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ENERGY SYSTEMS & RESOURCES
Traditional power equipment manufacturers are facing new software and renewables competitors. These players need to step back and re-imagine customer solutions and re-think their delivery models. Energy technology companies need to evolve to creatively address competitive dynamics. Learn More

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HOMES & BUILDING SYSTEMS
All of the sub-systems in buildings—including power systems, HVAC, lighting, security, people movers, and more—produce data that has largely gone unharvested and unleveraged. Understanding and acting on new information-based services will create extraordinary business advantages for both established and emergent players. Learn More

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MEASUREMENT, CONTROLS & COMPONENTS
Electrical, fluid, and pneumatic components, products and systems are all becoming networked and more intelligent. Leveraging data, measurements, and analysis will require new services delivery modes along with new business models—both of which present unprecedented challenges for component and portfolio players. Learn More

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IT & TECHNICAL SERVICES
IT professional services, as well as engineering and technical services providers are challenged in just about every way imaginable. Most, if not all, offerings and operating rules—the services, customer experiences, partners, and processes—are undergoing changes. IT services, engineering services, as well as distribution and channel services providers need to define and develop new differentiated offerings that will drive sustainable growth. Learn More

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COMMUNICATION SERVICES PROVIDERS
Communications services and carriers, as well as media and entertainment players, need to focus on new services that address evolving customer needs. They must respond to disruptive start-ups, while trying to break away from entrenched revenue models. Players will need to develop and deliver new innovative services across complex ecosystems, while mitigating risks to ensure continuing performance. Learn More

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RETAIL & CONSUMER SYSTEMS
Retail and consumer commercial services including hospitality, financial services and travel are all being significantly disrupted. New technologies and digital innovations hold the potential to drive shoppers back into physical stores, create new experiences and engagement as well as develop new interactions and new approaches to integrating e-commerce into the overall services and shopping experience.   Learn More

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