Webinar with Harbor Research
The Future of the OEM
Thursday, November 19, 2020, 11AM ET
Join Harbor Research for a free webinar exploring
new business models for OEM software ecosystems.
Rapidly evolving software development and dissemination patterns are radically disrupting the traditional business and revenue models to which OEMs have long been accustomed.
JOIN US TO EXPLORE AN ENORMOUS OPPORTUNITY
This Harbor Research webinar will focus on the evolving business models informing the OEM software opportunity, and explore the challenges that OEMs are facing as software rapidly expands within their businesses.
What you will learn:
- How is the market structure evolving?
- How have M&A and COVID-19 trends contributed?
- Where are the disconnects between you and your customers?
- How are your competitors approaching the market?
- Where are the top growth opportunities for industrial software?
Additional dimensions of the webinar will include:
- Evolving software market structure & key tech trends
- Segmentation of software tools, automation & applications
- Top software growth opportunities
- Go-to-market and ecosystem development
Feel free to come with questions! The webinar will be followed by a 15-minute Q&A.
SOFTWARE IS CHANGING THE WORLD OF THE OEMS
Software tools, applications and infrastructure are each changing rapidly, while at the same time driving many impacts and disruptions in the marketplace, including:
- Software infiltrating virtually every market and niche;
- Software displacing hardware but also displacing services and jobs/labor;
- Every OEM, whether they know it or not, is becoming a software player.
A RADICAL DISRUPTION OF OEM BUSINESS AND REVENUE MODELS
OEMs have been developing software for decades. But their expertise has always been in purpose-built software embedded in their machines or devices—software that was necessary to make the hardware work.
Manufacturers of equipment, machines, and myriad devices that are used in everything from heavy industry, to commercial services, to individual homes are increasingly faced with decisions about the role of software in their business. This fact is radically disrupting the traditional business and revenue models to which OEMs have long been accustomed.
IN RESPONSE, MANY OEMS HAVE LEAPT INTO SOFTWARE BLIND
Many OEMs have entered the software business outright, while others have created new fangled software ventures or utilized acquisitions to accelerate their entry into software. To the casual observer, it would appear that many OEMs made these decisions without fully understanding or consciously thinking through what role software might or should play in their businesses.