HRI in The News: Marketing Gets Real

Our President and Founder Glen Allmendinger discusses the Internet of Things with Samuel Greengard of CMO.com. The article is part of the CMO Exclusives Insight section of the website and was published in April 2013. Here is what Glen had to say:

“We are creating a connected world with entirely different touch points.  In the past, a company would sell a product, and it would disappear into a black hole. There was no way to know what anyone did with it or what other marketing opportunities existed. Today, it’s possible to see how a customer uses a device and discover all sorts of opportunities.”

 

Read how the IoT is changing marketing: http://www.cmo.com/articles/2013/4/2/marketing_gets_real_iot.html