To conceive and design smart systems, organizations need an integrated approach…
We believe design needs to transcend discrete product or service innovation. Assuming that the role of design is only about making existing products or services more attractive no longer works. Business designers need to creatively imagine fully developed systems and whole marketplaces. Companies need to envision the design role as one that can address product, service and business systems.

Discovery and Innovation Workshops
Where are your best revenue and profitability targets? We build a customer-centric view of your market by creating a strategic segmentation model that highlights customer groups for whom your offering is and is not differentiated. This allows us to identify attractive customer segments, rank their level of financial and competitive attractiveness, and place them in the order that they should be targeted by your organization.

Alliances and Ecosystem Development Workshops
Should we build, buy or partner? The companies that survive and prosper in the era of Smart Systems will be those that embrace the disruption and respond to it with genuinely new thinking about alliances and value-creation in a world of nearly “real-time” information and interactions. Through a focused design process we identify “catalytic” external combinations based on your forward strategy and your business model.

Solution Design Workshops
Where are your best revenue and profitability targets? We build a customer-centric view of your market by creating a strategic segmentation model that highlights customer groups for whom your offering is and is not differentiated. This allows us to identify attractive customer segments, rank their level of financial and competitive attractiveness, and place them in the order that they should be targeted by your organization.

Technology Architecture and Road Map Development
How will your business manage technological change and market uncertainty to its advantage? This unique process helps executive teams envision and address the opportunities and threats informed by marketplace trends and forces. This process helps clients to identify potential future competitive environments and decide upon which opportunities the organization should focus.