our expertise in design and business strategy combined with our technology and human sciences research helps our clients discover and frame new smart systems growth opportunities
We believe smart systems design needs to transcend discrete product or service innovation. Business developers need to creatively imagine fully developed systems and whole marketplaces.
What is Smart Systems Design?
Smart Systems Design is a new discipline that lies between the “fault lines” of existing methodologies – the convergence of design, strategy, and innovation processes.
To discover, define, develop, and deploy smart systems, organizations must design smart systems and services to serve all elements, contexts, and stakeholders involved. This is a fundamentally different approach to business innovation.