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What We Cover

The Agricultural venue encompasses farming organizations engaged in the cultivation and commercial production of ‘unprocessed’ animals, plants or other life forms for food, fiber, biofuel, medicinal or other purposes that support human sustenance.  Our research and analysis of this market takes into account all sizes of farms cultivating fruits, nuts, and vegetables as well as farms managing livestock.

Our coverage includes includes farm machinery such as tractors, combines and conveyors, soil preparation and irrigation equipment, milking and feeding equipment, and monitoring devices for crops and livestock as well as analysis focused on the usage and adoption of precision agriculture technologies, including the software and systems intelligence required to manage and optimize food production.

Harbor’s Agriculture Outlook

Within the rapidly evolving Agriculture market, farmers are increasingly deploying connected sensors, resource management devices, drones, robotics and more. Plants and livestock are getting tagged and integrated wth a variety of new sensing technologies.  Once these devices are connected to the Internet, farmers can monitor, automate and optimize processes like planting, irrigating, harvesting, feeding, milking, and tracking to increase cost and production efficiencies across all sizes of operations.

There are numerous hurdles impeding the adoption of precision agriculture technologies. Farming productivity has yet to realize anything near the full potential of smart systems and IoT technologies. Meanwhile, the global population continues growing and environmental conditions are changing resulting in farmers facing decreasing margins, complex regulatory requirements, greater scrutiny from consumers on the makeup of their food, and growing complexity of the systems and machinery required to stay competitive. 

Smart systems and precision agriculture technologies are now beginning to produce millions of data points about how crops are planted, grown, protected and harvested, and how animals are managed. The applications which this data informs, such as crop and water management systems, requires significant systems integration and data management expertise for it to be utilized effectively—a truly open data ecosystem will be required to harness the full potential of the applications being utilized in farming operations today.research

These challenges have set the stage for significant impacts to and changes in how farming will be conducted and food will be produced. Just as the industrial market is undergoing a step-function shift to Industry 4.0, these changes represent Agriculture 4.0, where integrating real-time data, such as weather or field status, improves output, reduces waste and dramatically improves health.

Agriculture Player Ecosystem

Smart Ag Value