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MOVING BEYOND PILOT MODE?
THE FUTURE OF AUGMENTED
and MIXED REALITY

Technological, customer and competitive forces are driving rapid change within the emerging augmented, virtual and mixed reality technology arena

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Although the AR / MR arena has a bright future overall, winners and losers will emerge over time as technology, competition, and customer requirements alter the landscape. In such an environment, developers and suppliers must be aware of the forces at work and clearly understand the impacts of these forces on their business and the market itself.

THREE MARKET SCENARIOS TO CHARACTERIZE THE FUTURE OF HEADWORD DEVICES

Harbor Research has identified three market scenarios to illustrate the potential opportunity against the background of constraints. In the ‘Blue Skies’ Scenario, the market will reach $242 billion by 2023 at a CAGR of 94.2 percent.

AN AUGMENTED- MERGED- and VIRTUAL- REALITY ECOSYSTEM IS FORMING

Albeit early, the ecosystem is forming around the opportunity, splintered across system integrators, device manufacturers, ISVs and backend systems providers. As the market matures, control points in the ecosystem may shift to unexpected areas.

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