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Moving Beyond Pilot Mode? The future of Augmented & Mixed Reality

Technological, customer and competitive forces are driving rapid change within the emerging augmented, virtual and mixed reality technology arena. Opportunities abound in this new environment as the number of players, applications and solutions explode.

The Future of The AR / MR Market Remains Uncertain

Although the AR / MR arena has a bright future overall, winners and losers will emerge over time as technology, competition, and customer requirements alter the landscape. In such an environment, developers and suppliers must be aware of the forces at work and clearly understand the impacts of these forces on their business and the market itself.

 

When faced with uncertainty, a useful tool to employ in thinking about the future is scenario development. Looking at alternative futures encourages new thinking and provides a base for market foresight. The purpose of scenarios is not to cover all eventualities, but to predict the impacts of these challenges so that competitors can respond.

Three market scenarios to characterize the future of headworn devices 

Harbor Research has identified three market scenarios to illustrate the potential opportunity against the background of constraints. In the ‘Blue Skies’ Scenario, the market will reach $242 billion by 2023 at a CAGR of 94.2 percent.

Augmented, Mixed and Virtual Reality Market Scenarios

An AR/MR/VR ecosystem is forming

Albeit early, the ecosystem is forming around the opportunity, splintered across system integrators, device manufacturers, ISVs and backend systems providers. As the market matures, control points in the ecosystem may shift to unexpected areas.
Augmented, Mixed and Virtual Reality Ecosystem

AUGMENTED & VIRTUAL REALITY COMPETITIVE NEWS & EVENTS

Upskill acquires Pristine, another company in the AR-for-manufacturing space – May 11, 2017

Upskill, the Herndon, Va.-based company that makes augmented reality software to help manufacturers do safe and timely work, announced on Tuesday that it has acquired Austin, Texas-based Pristine. Pristine works in a similar space, providing “AR collaboration and video streaming software” to enterprise customers, according to a press release.

Paul Boris named COO At Vuzix  – May 8, 2017

Vuzix, a manufacturer of smart glasses for the VR and AR markets, has brought on Paul Boris as COO, a new position for the company. Boris was most recently manufacturing industries VP at GE Digital, and brings with him a long history of manufacturing operations experience, including five years at SAP.

Osterhout Design Group intros new wearable goggles for hazmat workers – April 4, 2017

Dubbed the R-7 HL, ODG says the goggles are a ruggedized enhancement of the its existing R-7 glasses built to withstand “Hazardous Location” certifications. The ruggedness certifications include drop, shock, vibration, splash, dust, and temperature extremes, as well as safeguards for potential explosive environments. The R-7 HL’s hardened packaging targets customers in extreme environments, such as mining, pharmaceutical testing, and aerospace transportation. ODG says 50 percent of current R-7 customers go into harsh work environments, and that the R-7 HL gives them the flexibility to use the system when extreme conditions arise.

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