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In the News: IoT Gets Clean

This BBC showcases how the IoT is proposing to upend conventional business models for with home goods and appliances market, Lease Don’t Buy. The lease model might have a number of advantages: manufacturers would be able to supply top-end machines most economical in energy and water; it would be in…

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IoT in the News: Smart Beer

The Wall Street Journal highlights some recent, fairly creative marketing campaigns that combine social media and entertainment. At Milan Design Week in April, Heineken released 200 “Ignite” bottles of its eponymous lager brand that strobe when they are drunk, light up when clinked with another bottle and flash as the music beats…