Boulder, CO - Zurich, CH - San Francisco,CA
303.786.9000
720.282.5800

Strategy Consulting

We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. Building new ventures for the Internet of Things requires new and very different modes of design and development – organizations will need to push the boundaries of collaboration to include many new and unfamiliar participants.  Smart systems design needs to transcend discrete product or service innovation. Business developers need to creatively imagine fully developed systems and whole marketplaces.  As much as we would like to say there is a simple “linear” process and recipe to drive new smart systems innovation, the nature and complexity of the Internet of Things makes that impossible.

For over 20 years, our clients have benefited from our ability and willingness to take an informed position that combines in-depth knowledge of the marketplace with creative facilitation and a rigorous strategic thinking process.  Our consulting services deliver creative innovation tools, practical methods and applied problem-solving to help clients move beyond conventional strategy development and conceive of entirely new system experiences that become new marketplaces?

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Growth Opportunity Development

The shift towards Smart Systems is a disruptive change where traditional approaches to market definition and segmentation end and real innovation begins. Understanding needs, usage and buying behavior in a networked context is key to capturing value. It is an attempt to characterize potential customers by the attributes that relate most closely to what they buy, how they participate and use and how they buy and why.

innovation
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Strategy and Business Model Design

There is no one best way to move through an innovation process to design new systems. The innovation continuum for smart systems is best thought of as a group of overlapping stages of innovation rather than a sequence of orderly steps.  We believe business model design needs to transcend discrete product or service innovation. Business developers need to creatively imagine fully developed systems and whole marketplaces.  The Internet of Things demands that we conceive of opportunities as systems, not products.

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