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Smart Systems Design Storyboard

Explore why we need Smart Systems Design, and the impact on business decision makers.

To conceive and design smart systems, organizations need an integrated approach…

We believe design needs to transcend discrete product or serviceinnovation.  Assuming that the role of design is only about makingexisting products or services more attractive no longer works.  Businessdesigners need to creatively imagine fully developed systems and wholemarketplaces.  Companies need to envision the design role as one that canaddress product, service and business systems.  

Download the SSD storyboard to learn more about the new thinking required to develop Smart Systems businesses.

SSD Storyboard Cover