Harbor Currents Archive
 
 2005.02.16 Issue 38

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In this Issue

MAIN PANEL

  • Think Pervasive
    The News from HP Is Not News.

  • About Harbor
    Who we are and what we offer.

  • SmartSphere® “Living Business Intelligence”™
    Harbor’s innovative online service is a totally new kind of research experience. It supports almost any type of project. Our earlier Pervasive Internet Report, for example, has been replaced and enhanced by our SmartSphere® “Pervasive Internet Suppliers” project.

SIDE PANEL

All issues of Harbor “Currents” are archived on the Web.




Conferences, Summits, Meetings & Shows

M2M Expo and Conference
March 23-24, 2005, Dallas, TX

Harbor Research proudly co-sponsors the second annual US M2M Expo and Conference in Dallas, TX, March 23-24, 2005.

M2M Expo and Conference.

Last year's inaugural Expos in Dallas and Brussels, Belgium crackled with pioneering energy. They were great events. But this one is going to be extraordinary.

Harbor is leading the development of the agenda and content for the Expo. We’re constructing an innovative format based around real-world case studies in which both suppliers and adopters can present their progress together as a team.

If you can attend one M2M-related event this year, this is it. We hope to see you there.



Profile your company

Technology suppliers: We want you in our Knowledge Base
If your company has anything to do with Internet-enabled devices or M2M (from sensors to services), we want your full profile in the Knowledge Base that drives our online SmartSphere® projects on M2M and the Pervasive Internet (PDF, 224 KB). In addition to our regular subscribers, nearly 700 business and high-tech journalists have full access to this ever-growing relational database of companies, products and events.

There is no cost to your company, but we do need your help. Please download our company profiling form—a Microsoft Word document with fields that you can easily fill out on screen. Complete the form and email it to us to start the process. We’ll follow up for additional information, if needed. When complete, we’ll send you an attractive PDF file of your profile that you can use for your own purposes.

Of course, your PDF-based profile will be a static document. But users of our online SmartSphere® projects will see your company and its information dynamically—as part of graphical sector and venue maps, and in auto-generated links to other records in the database, such as other companies and ongoing events related to you and your products or services.



Send your PR

Suppliers and Adopters: We want your Press Releases
If your company emails press releases about Pervasive-related events, put us on your list at pr@harborresearch.com. We’ll include your announcements in the events-tracking of our SmartSphere® projects, linked to a databased profile of your organization. (You can help us create a good profile by filling out our company profiling form.)



Terms of use

We welcome distribution of our PDF-format white papers, diagrams, and “Currents” essays under the following conditions:

  • Whether in digital or printed form, all PDFs must be used exactly as supplied, without modification, and with the Harbor logo and contact information intact.

  • If a Harbor PDF file is made available on your Web site, your link to the file must include attribution to Harbor Research, Inc., and this attribution must be linked to harborresearch.com. In addition, please notify us that you are posting the file.

  • If you quote from any piece of Harbor writing, or refer to the information in any Harbor diagram, you must credit Harbor Research, Inc. with a link to harborresearch.com.


White papers

Our free white papers reflect both our research activities and our consulting.

“Home Awareness: Delivering Value with Digital Convergence in the Home” (September, 2004)
HomeHeartbeat™, a new smart-home platform from Eaton, takes a refreshingly “pervasive” perspective on home technology, and underscores the importance of first-mover advantages in a networked world. PDF format, 524 KB.

“Think Smart, Think Connected: Maintaining Competitive Advantage in an Open, Connected Landscape” (August, 2003)
EU Corporate Leaders Meet in Paris to Discuss New Business Opportunities of a Connected World. PDF format, 220 KB.

“Let the Circle Be Unbroken: How Device Networking / M2M and the Internet Will Automate the Global Enterprise” (July, 2003)
Direct and easy to understand, this paper is an excellent introduction to the Pervasive Internet and the many ways in which wired and wireless device communication will completely automate global business. PDF format, 392 KB.


“Core Network Providers: Can They Escape the Commoditization Spiral?” (June 2003)
Today, core connectivity providers are in a declining-profit commodity business and suffocating under mountains of dot-com build-out debt. Meanwhile, a vast source of future growth and revenue—device networking / M2M—lies just outside their human-centric blinders, along with the chance to adopt a truly 21st century business model: that of the enterprise-automation “infotributor.” PDF format, 740 KB.


“The ‘Always On’ Pervasive Internet: Why Broadband Means More Than Bits” (January, 2002)
The buzz about broadband always emphasizes bandwidth and human-centric applications such as video-on-demand or voice-over-IP. But for the device-centric Pervasive Internet, broadband’s virtue is not its bandwidth but the fact that it’s “always on.” PDF format, 180 KB.


“Catalytic Strategy: Hasten Change, Shape Your Industry” (January, 2002)
In chemistry, a catalyst is an agent that speeds up the reaction that produces a desired compound.

In high-tech business, the relentless rapid change can be unnerving, but trying to resist it will only get you hurt. In fact, it’s often a good idea to speed it up—and then use the resulting disruption and momentum to your advantage. To do so, find a way to become a catalyst yourself, or find a business ally to be a catalyst for you. PDF format, 180 KB.



Contact us

Our popular Pervasive Internet diagrams are vector-based PDF files that look great at any screen size or printer resolution.

Pervasive Internet Venue Map
Now you can see the entire Pervasive Internet laid out on a single page—segmented by market, service opportunities, and example devices.

Click here to download our Pervasive Internet Venue Map.


Device Networking Hierarchy
Some Internet-connected devices are mobile, others are stationary. Some, like PDAs and mobile phones, deliver full value only when given complete human attention. “Pure” Pervasive Internet devices get no direct human attention at all.

In this diagram, we place devices along the “human-centric” / “device-centric” continuum, give examples of each type, and suggest deployment figures for 2005.

Click here to download our Device Networking Hierarchy diagram.


M2M Market Landscape
Distribution of Pervasive Internet / M2M players in terms of product / services mix and scope of solution, circa March 2004. This diagram is not intended to portray every active player, nor is it etched in stone. Company position is constantly evolving.

M2M Market Landscape

Click here to download the M2M Market Landscape PDF (125 KB) .


SIGNALSmart™ Technology Framework
The Pervasive Internet begins with data generated by intelligent devices. It ends with the smart Web services that automate and optimize manufacturing, marketing, business logistics, supply chain, and customer service. In between, many complex, interoperable technologies must come into play.


We created our SIGNALSmart™ Framework to provide a clear portrait of this technology path, along with terminology and examples for suppliers and adopters alike.

Click here to download our 2-page SIGNALSmart™ Framework diagram (PDF, 368 KB).


M2M Ecosystems
Potential M2M adopters are looking for a bridge across the chasm between technology innovation and real-world business value. Only full supplier ecosystems can build that bridge. This diagram uses Harbor’s SIGNALSmart™ framework to show what’s needed, and what adopters do—and do not—care about.

M2M Ecosystems

Click here to download the M2M Ecosystems PDF (70 KB) .


The “Device ISP” Opportunity
Major connectivity providers have made some device-centric strides, but we’re still living in “The Telephone Age.” A huge M2M / Pervasive Internet opportunity exists for those who “own the wire” or control a piece of wireless spectrum.

M2M Ecosystems

Click here to download the Device ISP PDF (400 KB).



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Why Currents?
Our title means many things
Invisible forces running through water. Electricity running through wires. The many wireless signals in the air all around us. And all the things (“current events”) that are happening right now.

“Currents” was also the title of a publication series we did some years ago. There was no Web when we started it. Very few of our subscribers even had email. Today we have better ways to share our thoughts and news. But in casting about for a newsletter title, nothing sounded better than our own legacy, so “Currents” is back.

And there’s one other reason: Mark Twain.

The passenger who could not read it was charmed with a peculiar sort of faint dimple on [the river’s] surface, but to the pilot that was an italicized passage ... for it meant that a wreck or rock was buried there that could tear the life out of the strongest vessel that ever floated. In truth, the passengers who could not read this book saw nothing but pretty pictures in it, whereas to the trained eye these were not pictures at all, but the most earnest of reading matter.
—Life on the Mississippi

Anyone can see the ripples on the surface of the water. The expert eye reads the currents beneath.

 



 
Think Pervasive

The News from HP Is Not News

Intelligence is fanning out to the edges of the network—machine intelligence on the Internet, but also human intelligence on the Web. In a connected world, distributed, peer-to-peer information-sharing constitutes a genuine paradigm shift that will leave old ways of doing business in the dust.

The “centralized authorities” of large corporations claim to “get it,” but the evidence suggests otherwise.

Download a printer-friendly PDF version of this essay (200 KB).
(See our terms of use.)

Learn about Harbor’s brand-new study of Pervasive Internet adoption, Connecting to Your Future: The Networking of Every Manufactured ThingDownload an overview of Connecting to Your Future (PDF, 328 KB).

Human “Smartness” Is Distributed Throughout the Network, Too
In the predictable barrage of commentary on Carly Fiorina’s dismissal last week as Chairman and CEO of Hewlett-Packard, one piece stands out for an odd reason: it was written three years ago. We’re referring to the early call for Ms. Fiorina’s resignation by the editors of the now-defunct Red Herring magazine and Web site.

This week, that magazine’s blog-based successor, the AlwaysOn Network, reprinted Red Herring’s “then-infamous” open letter to Ms. Fiorina.

At the time, Red Herring’s editors vehemently opposed the merger of HP and Compaq. They recalled Ms. Fiorina’s prediction that she would make HP “a leader in the second phase of the Internet,” and they said in their letter:

...under your management, HP seems unlikely to be a leader in the second phase of the Internet—or anything else. For example, you tried to copy the corporate-services successes of IBM’s CEO, Lou Gerstner, by making a pass at PricewaterhouseCoopers, only to see the $17.5 billion merger fall apart. Good thing, too, because purchasing the consultancy could not have made HP another IBM.

And the Red Herring letter made these recommendations:

...if HP hopes to be a leader in the second phase of the Internet, it should invest more in research and development and seize new markets in wireless technologies, handheld devices, and the Internet infrastructure that would link such devices together. Your company’s best chance is to embrace its own engineering traditions.

A Glance Back at Our Own Past as Well
This all reminded us that we, too, had had a strong opinion about HP and Compaq. So we went back and looked it up.


The “intro” screen of the Harbor Web site, circa early 2002
Harbor Web splash screen circa 2002
Source: Harbor Research, Inc.

On September 13, 2001—four months before the Red Herring open letter—we published this “Harbor Perspective” (ancestor of the Currents newsletter you’re reading now):

When we learned of the recent HP/Compaq merger, an image entered our minds here at Harbor Research: the image of two dinosaurs mating in a vast wasteland.

The merger seems to be predicated upon a 1990 vision of the marketplace, which the partners now intend to implement by, say, 2005. In doing so, both companies mis-focus themselves on the past and miss the remarkable opportunity that is already upon us: a world profoundly transformed by the networked communication of billions of embedded micro-devices—the phenomenon that we at Harbor Research call “the Pervasive Internet.”

Furthermore, in pursuing this acquisition, HP seems to be ignoring its own roots and culture. From its distinguished origins in test equipment, HP has always been a speciality house that has never done well with general-purpose computing. But HP’s signature strengths enabled it to strike an organic home-run in printers, and the company has all the competencies to do the same thing in Pervasive.

Yet in this profoundly important area, HP seems only to want to mimic IBM, particularly in the services and consulting realm—a shame when HP possesses a vastly different, but equally valuable, set of assets and skills.

In fact, Pervasive roots run deep throughout HP history. Why should HP want to chase the skirt of a commodity business when there is so much more it could be doing creatively to seize one of the most profound opportunities of the digital information age?

Genuine Paradigm Shifts Happen Rarely and Always Provoke Disbelief
So, OK, “we were right, too,” though our perspective was explicitly focused on pervasive computing and device networking. Is that our only point today—that we were right? No, not at all.

Our point is that business leaders are not paying sufficient attention. “The second phase of the Internet” is indeed a crucial thing to become a leader in, but you can’t very well lead if you don’t understand what it is.

In 2001-2002, the leadership of HP—one of the most technologically fluent companies in the world—didn’t understand it. To put it bluntly, a legendary manufacturer of electronic devices had lived through the Internet revolution without coming to the conclusion that its famous devices might converge with that revolution.

That may seem unbelievable, but it’s nothing compared to this: Today, 3-4 years later, most titans of the Internet’s “first phase” still don’t understand the second phase.

At least in their public discussion and advertising, it’s still all about high-bandwidth, high-speed, human-oriented services like VoIP, digital movies streamed off Web servers, and multimedia entertainment delivered to the cell phone. They can’t get past the PC and the handset. They still think the Internet is the same thing as the World Wide Web, and they just can’t make the shift from the human-focused Web to the device-oriented Pervasive Internet.

Journalists and Tech Visionaries, But Not Industry “Leaders”?
What’s wrong with this picture? The IT titans don’t get it, and yet self-appointed (and formerly powerless) high-tech journalists with a blog do get it.

You can tell that the AlwaysOn Network gets it simply by the name they chose for themselves. Great name. For the next era of IT (which is another way of saying “the next phase of the Internet”), the salient characteristic of “broadband” connectivity (as opposed to dial-up) is not its speed or bandwidth at all, but rather the fact that it’s “always on.”

Harbor Research has been saying this for many years, too—well before January, 2002, when we happened to publish our white paper entitled “The ‘Always On’ Pervasive Internet” (PDF, 180 KB).

Always-on Internet connectivity makes possible a global digital nervous system of connected devices that runs autonomously, without human monitoring or intervention. And this in turn makes possible a new level of system automation and optimization—and thus a new level of data-driven services and relationships—that constitute that rare thing: a genuine paradigm shift.

Of course the savvy minds of the AlwaysOn Network (whose editor, Tony Perkins, by the way, co-founded Upside Magazine before he co-founded Red Herring) are not the only ones to get it.

MIT’s “Internet-Zero”
To cite only one other example, the category-free technological visionaries of MIT’s Center for Bits and Atoms (CBA) are telling their own compelling version of the story. They call one of their latest initiatives “Internet-0” (Internet-Zero), in deliberate stark contrast to the high-speed “Internet-2” initiative.

Their point is that the future of the Internet lies in its past—that is, in a re-embrace of its origins. The unsung “next phase” of the Internet is not about more bandwidth and speed, but about new uses of the basic, beautifully designed principles of IP networking, which offer the best standard for enabling global device connectivity and interoperability.

CBA’s articulate leader, Neil Gershenfeld, along with two of his colleagues, Raffi Krikorian and Danny Cohen, published an article about Internet-0 in the October, 2004 issue of Scientific American, entitled “The Internet of Things”—a phrase that was the motto of MIT’s now-superceded Auto-ID Center, an academic / industry cosortium where the EPC™ (Electronic Product Code) standard was developed.

Their inspiring article contains, among other discussions, a lucid explanation of the physics beneath interoperable device networking over IP. If you missed it back in the fall, you should look for it now.

Download a printer-friendly PDF version of this essay (200 KB).
(See our terms of use.)

Learn about Harbor’s brand-new study of Pervasive Internet adoption, Connecting to Your Future: The Networking of Every Manufactured ThingDownload an overview of Connecting to Your Future (PDF, 328 KB).


Harbor Research welcomes your feedback. Send it to feedback@harborresearch.com.

Visit the “Currents” archive on the Web at:
http://harborresearch.com/currents/.

Subscribe to “Currents” at:
http://harborresearch.com/subscribe/

 


About Harbor

Who We Are and What We Offer
New! Harbor Pervasive Internet Briefing Service
First, a few words about our latest offering, which is a unique and efficient way to harness the resources of Harbor Research: The Pervasive Internet Briefing Service. This annual package delivers outstanding business intelligence value by combining all points of contact to Harbor:

  • Quarterly in-person briefings on subjects of your choosing

  • All Harbor publications for a year

  • Department- or business unit-wide access to Harbor SmartSphere® online tracking projects

  • Phone and email access to analysts

Download a brochure on the Pervasive Internet Briefing Service (PDF, 500 KB).

Founded in 1983, Harbor Research Inc. has more than twenty years of experience in providing strategic consulting and research services that enable our clients to understand and capitalize on emergent and disruptive opportunities in high technology, Harbor Research’s clients are leaders in communications, computing, control, and content. Harbor Research has built extended relationships with larger multi-line companies including AT&T, ABB, General Electric, Danaher, Eaton, Emerson, Hewlett Packard, Honeywell, Hughes, IBM, Intel, Invensys, Lucent, Motorola, Rockwell, Siemens, and Texas Instruments, as well as with growth companies such as EMC, Cadence Design, Conexant, Qualcomm, and PTC.

We also work with a broad array of emergent start-ups and pre-IPO technology ventures. We have built relationships with a number of significant Pervasive Internet players, including Questra Corporation, Xsilogy, DataSweep, eDevice, Wireless Innovation, and emWare, to name a few.

We provide studies, workshops, briefings, research retainers, and consulting engagements of uniquely high value to both technology suppliers and adopters. For more information, please contact us.




SmartSphere Living Business Intelligence

Your secret weapon has arrived. Announcing a totally new kind of business research experience.

Harbor’s new online platform for research services offers continually updated intelligence and stunning data-visualization.

Static, printed reports can’t track the complex ecosystems and warp-speed pace of high tech. SmartSphere® projects can.

The brains of the Web. The brawn of server databases. The beauty of a CD-ROM.
For nearly ten years, we’ve been waiting for Web media to get good enough to let us do this. It’s finally here. Harbor SmartSphere® re-invents the whole concept of delivering research value. It’s to business research what the Pervasive Internet will be to business itself: a huge injection of dynamic intelligence and sheer voltage. SmartSphere® is online, interactive, dynamic, and visualized. There’s nothing static, rigid, or dead about it. Eventually, we at Harbor will do everything in SmartSphere® that we used to do on paper, and we’ll do it better. And you can, too. in a custom-configured project of your own, SmartSphere® can be anything you want it to be.

And yes, you can get printed reports. We’ve re-invented those, too. Not fixed, one-size-fits-all printed reports, but custom printed reports that you configure and SmartSphere® creates for you on the fly in PDF format.

See SmartSphere® and find out more right now:

  1. Visit our free, live SmartSphere® demonstration. They say pictures are worth a thousand words. So what are they worth if they’re pictures of your whole world, and you can fly around inside the pictures with your mouse?
  2. Download a brochure on the SmartSphere® research platform and services (PDF, 970 KB).
  3. Download a brochure about our SmartSphere® “living research” projects on the M2M/Pervasive Internet phenomenon (PDF, 240 KB).
Pervasive Internet Study

A small portion of an interactive Harbor SphereMap™. This one portrays a company’s world. You “fly around” the map by dragging it with your mouse, bringing into focus any area you want to explore. You see a company’s peers, investors, products, and alliance-structure at a glance. Clicking nodes fetches additional information from the database. Shift-clicking nodes creates new maps of other companies—and maps of markets, too.

Projects, projects, projects. Ours, and yours.
SmartSphere® is an online platform that Harbor uses to deliver Web-based services. You don’t buy SmartSphere® the way you buy a program for your computer. You buy access to one or more SmartSphere® projects. We define projects of our own on important high-tech subjects, and clients can subscribe to those projects. Clients can also define their own custom (and completely private) projects.

SmartSphere® projects are laser-focused on their subjects. No waste, no fluff, no irrelevance. A SmartSphere® project delivers continually updated information on whatever the project has been defined to track. Some of that information is created in the good old-fashioned way, by experienced researchers and analysts. And some of it is created with 21st century tools like automated news feeds and Web-based info services. Every time you log in to a project, there’s new information—freshly tracked events, new company alliances, new company and market comparisons, enhanced company, market, and technology profiles, and insightful Harbor commentary and analysis.

When you visit our SmartSphere® demonstration, you’ll see a limited version of our own “Pervasive Internet Suppliers” project. Bear in mind that the free demo offers limited information and functionality. The full “Pervasive Internet Suppliers” project, for example, was created to replace and improve our own earlier online publication, Pervasive Internet Report.

Custom SmartSphere® projects. Your secret weapon has arrived.
You’ve heard about some of our SmartSphere® projects. Now let’s talk about yours. Does your company have business development, M&A, R&D, or sales and marketing goals? We hope the answer is yes. How would you like “living business intelligence”™ on the companies that interest or worry you? Or on the markets and technologies that are defining your future? A custom SmartSphere® project is the perfect way to do that. “Living business intelligence”™ means research that is laser-focused on your targets, and continually updated for as long as you need it.

Any collection of companies, markets, or technologies can become the backbone of a SmartSphere® project. You define who or what they are. You define what you want to track about them, and how you’d like to rank or score or weight them. You define the types of cross-company or cross-market comparisons you’d like to see.

You need Flash to use Harbor’s site and our SmartSphereŽ demos. It’s free and easy. Get it here.

Take action and take control.
If you’ve read this much about SmartSphere® without clicking something, it’s time to click. Here are those links once again.

  1. Visit our free, live SmartSphere® demonstration.
  2. Download a brochure on the SmartSphere® research platform and services (PDF, 970 KB).
  3. Download a brochure about our SmartSphere® “living research” projects on the M2M/Pervasive Internet phenomenon (PDF, 240 KB).


[Editor’s note: You can comment on anything we do by sending email to feedback@harborresearch.com.]
 
Harbor Research, Inc.