Boulder, CO - Zurich, CH - San Francisco,CA
303.786.9000
720.282.5800

Business Strategy

The worlds of sensors, controls, computing and communications are each changing rapidly, while at the same time converging into an entirely new smart systems competitive arena. The forces at work in these sectors make strategic decision-making extremely difficult. The velocity of change in the marketplace conspires with the number of variables in play to overtax many managers’ ability to make confident and informed decisions.

This has two crucial effects on strategists:  First, they need better market intelligence methods and frameworks for strategic decision-making. Second, while they are more likely to consult with outside advisors, they also need new, more efficient and effective modes of interaction with them. The Internet of Things is creating significant discontinuities in the marketplace. Knowing which use cases and applications to focus on, which business model to pursue, and which market relationships to create are becoming increasingly important for maintaining a competitive market position in today’s rapidly evolving marketplace.

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Discovery, Ideation and Opportunity Mapping

How will your business manage technological change and market uncertainty to its advantage? This unique process helps executive teams envision and address the opportunities and threats informed by marketplace trends and forces. This process helps clients to identify potential future competitive environments and decide upon which opportunities the organization should focus.

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Growth Opportunity Development

How can we create a truly differentiated market position? The shift towards Smart Systems is a disruptive change where traditional approaches to market definition and segmentation end and real innovation begins. Understanding needs, usage and buying behavior in a networked context is key to capturing value. Our methodology coupled with our domain expertise allows us to provide insightful answers to the difficult “what-ifs.”

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Strategy and Business Model Design

Our strategy and business model development consulting delivers creative innovation tools, practical methods and applied problem solving. Our highly interactive mode focuses on clients’ specific needs and helps create unique strategies and early resolution to high-priority business issues.

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Go-To-Market Design Development

How will we move new Smart System innovation to market? The ability to closely couple products and a wider variety of services and partners is a given for Smart Systems. We work with clients to identify channel and market mix opportunities and help forge a strategy and implementation plan that will drive new customer access, market growth and customer retention.

Work with Harbor to identify a growth opportunity